This article is for retailers using Twilio to send SMS from Ometria. If you're sending SMS using our native solution (currently in Beta), this feature will be available in a later release.
Note: You can only use this option if you are using long code (i.e. phone number) to send from, instead of an alphanumeric sender ID.
Our SMS partner Twilio manages support for your opt out keywords. The most common and shortest word is ‘STOP’.
By default, these keywords are in English, but you can add support for other languages.
Click here for Twilio’s support pages on opt-out keywords.
Be aware: Ometria does not automatically sync unsubscriptions sent to Twilio via opt out keywords.
If you’re using this method then you must update Ometria with changes to your contacts’ opt-in statuses by exporting the lists from Twilio and importing to Ometria as a CSV.
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