You can set up your campaigns to send different translations of your email template to contacts based on their preferred language.
See also:
- Multi-language templates
- Multi-language for automation campaigns
- Multi-language for broadcast campaigns
You have three options for translating your email content:
- Translate the copy yourself and update the template translation table.
- Request translations from your third party translator via API.
- Translate the copy yourself in a separate .xls file and upload it to Ometria.
Before you can start sending multi-language campaigns in Ometria, you'll need to set up the default languages for your account.
Go to Settings > Translation languages:
Account supported languages
Start by defining the list of languages you would like to support in your templates.
Select Add a language and choose from the dropdown:
You can choose specific dialects depending on the countries you operate in.
See also: Removing a supported language
Source language
This is the original language for your email before it is translated.
Select the language you'll be writing your emails in:
Fallbacks
Once you've added all your languages and their dialects you can set up your fallback languages.
These are the translations Ometria will use if a contact's language is unknown.
Account fallback
Use the Account fallback dropdown list to select the language for the translations you want to send to contacts with an unknown preferred language:
Dialects
Next choose a dialect fallback for any languages with more than one variant, eg. French versus French Canadian:
Fallback behaviour
Finally, you can choose what you'd like Ometria to do if a contact doesn't have a known preferred language:
- Send the email in your account fallback language, e.g. English (United Kingdom)
- Exclude the contact from the campaign - this means they won't receive an email
Click Save to preserve all of your changes.
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