Ometria automatically suppresses a number of contacts when you create a broadcast campaign, but until now there was no easy way to find out how many contacts were suppressed per campaign.
Contacts might be suppressed for any of the following reasons:
- Email addresses that hard bounce (i.e. the recipient server reports a permanent delivery failure).
- The email address is invalid - e.g. because of a typo in the address - which results in a hard bounce.
- You (the client) included the contact in a suppression list sent to us during your onboarding.
You can now easily see how many contacts were suppressed per broadcast campaign.
Go to: Campaign Performance > Broadcast Campaigns
Scroll down to your 'CAMPAIGNS LIST' and select the 'Suppressed recipients' KPI from the columns dropdown:
Your suppressed recipients per campaign display in the campaigns list:
You can also select any broadcast campaign for the individual performance overview.
The number of SUPPRESSED CONTACTS displays in a tile on the 'OVERVIEW' tab: