Soft bounces are emails that have been temporarily rejected and bounce for various reasons, generally due to an issue on the recipient server side.
Soft bounces are safe to resend and may get delivered on the next try, but if a contact’s emails soft bounce frequently, they may no longer be a ‘good’ contact.
For this reason, Ometria adds contacts to your suppression list after they return three soft bounces within two months (60 days).
You can now customise these conditions yourself.
You can customise the frequency and time window (e.g. you might want to set it so a contact must return 5 soft bounces in 120 days ) in Settings > Email settings.