Rate limiting in Ometria means setting a limit on the number of emails a contact receives per day and per week.
Note: The rate limiting feature only applies to automation campaigns. You cannot apply rate limiting to broadcast campaigns.
Generally, it’s uncommon to send ‘too many emails’, especially when using automated campaigns, but can sometimes happen if you are running a lot of campaigns at the same time.
How it works
When an email is about to be sent, Ometria automatically checks the total number of emails a contact has received within the specified time period - set by you.
If the contact is over the limit, the email is queued and Ometria attempts to resend it every 15 minutes, for up to 12 hours.
If the contact is still over the maximum number of emails after that 12 hour time period, the email is discarded.
How do I use it?
Go to Account > Settings and select the Email Settings tab:
Maximum emails sent per 24 hours: Ometria checks if a contact has been sent X number of emails in the last 24 hours.
Maximum emails sent per 7 days: Ometria checks if a contact has been sent X number of emails in the last 7 days.
You don’t have to fill in both fields; you can choose to only activate rate limiting for a daily or weekly limit.
Note: To disable rate limiting, leave both fields blank.