Release notes: Action insights from the dimension matrix

Why?

Get more out of the data Ometria generates in the dimension matrix of the Customer insights dashboard.

You can now select data points from the Dimension matrix panel and:

• group them into segments to analyse in more detail in the Segment explorer, or;
• create a broadcast campaign directly from customer insights using the selected data points as segments.

What’s new?

Select Customer > Customer Insights, then scroll down for the ‘Dimension matrix’:

Select your data points from the table, then click the Actions dropdown and choose to either

• Send broadcast campaign - create a broadcast campaign with the data points selected represented as separate different segments.
• Explore segment - group the selected data points into one segment and see more information.  

Sending a broadcast campaign:

Exploring a segment: