Why
Previously, a third-party tool like Olapic could not populate your emails with product images.
(E.g. if a user abandons a basket, you couldn't send them an abandoned basket email populated by Olapic with images of the products they’ve abandoned.)
If you wanted to pull your product images from Olapic, this would have prevented you from sending great, visual emails.
What’s New
We’ve added a few new merge tags to pull in the SKU of the product in the emails.
This will allow you to:
- Place the URL for Olapic’s image source in a section in any of your HTML template
- Include the product SKU merge tag in this URL
- The Olapic URL will then pull that product image from a CGC folder in Olapic.
The following merge tags are added
- {{ basket.products[x].sku }}
- {{ order.products[x].sku }}
- {{ visit.products[x].sku }}
- {{ recommended_products[x].sku }}
See description of each here: Merge tags in Ometria.
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