To allow you to create campaigns that send SMS to supported countries from a personalised sender ID (e.g. a business or organisation name), instead of your E.164 formatted Twilio phone number.
You can now set up Twilio’s Messaging Service feature and connect to Ometria, which means you can:
- Send SMS to multiple countries from one Ometria account.
- Send SMS from your brand name (in countries where this is supported).
You'll need to set up an alphanumeric sender ID and then the Twilio Messaging Service - click here for guidance.
Once those are in place you’ll be able to select the messaging service with your alphanumeric sender ID from the Send from field in an active Twilio connection in Ometria:
See Creating a Twilio connection in Ometria for SMS for full details.