Ometria supports double opt-in and can switch this on for any of your Ometria-based subscription forms.
A double opt-in is an extra step when a contact is signing-up to receive email marketing: The contact submits the subscription form and receives an email link which they need to click to verify their subscription.
The contact is added to your database when they submit the form, but they are only subscribed ("marketing_optin": "EXPLICITLY_OPTEDIN) once they've clicked the verification link.
Note: Ometria only sends one opt-in email which is triggered automatically, you can't configure the flow from within the application.
Setting up double opt-in
To use double opt-in you need to use an Ometria form and a double opt-in email template.
Submit a request to the Support team asking them to:
- set up a form,
- switch on double opt-in, and;
- raise an HTML request for a double opt-in email template (if you don't already have one).
Why use double opt-in?
Double opt-in is considered best practice because it makes sure that contacts really want to receive your emails. Double opt-in stops spam email addresses or impersonated subscriptions from making it into your email flow.
Using double opt-in also protects your deliverability by making sure there are no bounces, complaints or unsubscribes as invalid addresses and stolen email addresses are eliminated before the contact can become a subscriber.