Why are my Magento abandoned basket / cart links invalid?

When a contact clicks on a link in an abandoned basket/cart email, the link should inflate their basket and return them to the items they had abandoned.

In some cases, this doesn't happen, which suggests a problem with your Magento settings.

To troubleshoot, log into your Magento instance and check the deeplink settings, which should be configured as below:

In Magento, go to: Stores > Ometria > Cart Abandonment 

Change the Check Deeplink Token setting to No and then click Save Config.

When you've saved your settings, a warning message displays reminding you to flush the Magento cache in order for the change to be active. 

Note: Always check with you Magento account admin before you do this.

To flush the cache go to the Cache Management page in Magento.

Click Flush Magento Cache:

Now you can test your flow to ensure that the basket links are inflating.