Why are my Magento abandoned basket / cart links invalid?

When a contact clicks on a link in an abandoned basket/cart email, the link should inflate their basket and return them to the items they had abandoned.

Sometimes this doesn't happen, which means there could be a problem with your Magento settings.

Log into your Magento instance and check the deeplink settings, which should be configured like this:

In Magento, go to: Stores > Ometria > Cart Abandonment 

Change the Check Deeplink Token setting to No and then click Save Config.

When you've saved your settings, a warning message displays reminding you to flush the Magento cache in order for the change to be active. 

To flush the cache go to the Cache Management page in Magento.

Click Flush Magento Cache:

Now you can test your flow to ensure that the basket links are inflating.