Why?
It’s important to keep on top of your deliverability metrics in order to monitor your sends and any potential domain issues.
What’s new?
We’ve released a Deliverability report in Campaign Performance:
|
KPI |
Description |
|
Sent |
The number of emails sent to each email domain. |
|
Delivery rate |
The total number of emails confirmed received by the mailbox provider. |
|
Open rate |
The percentage of sent emails which were opened at least once by the recipient. |
|
Click rate |
The percentage of sent emails which were clicked at least once by the recipient. |
|
Bounce rate |
The percentage of emails that bounced. |
When should I check my deliverability?
See: Monitoring your deliverability performance
The deliverability report is ideal if you’ve recently noticed issues with your sends and want to monitor deliverability closely while you work on a solution.
If you find you are having deliverability issues you can make a weekly, or even daily check of your deliverability metrics to make sure no domains are dropping below their targets/benchmarks.
If you aren’t having any deliverability issues, then a monthly check of these metrics is all you need.
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