Add coupons to broadcast campaigns – Ometria Help Centre

There are two ways to use coupons in a broadcast campaign:

Hard coded - simply enter your coupon code in the body of the email so that all recipients get the same coupon, e.g. 'Coupon123'.
Using a custom field - upload a CSV file of unique coupon codes generated by your eCommerce platform and use merge tags in the email to draw from this pool. This means that each recipient receives a unique coupon code.

Using a custom field

Next, generate a list of unique coupon codes in your eCommerce platform.

You'll also need to export the segment of contacts intended to receive the coupon codes.

Create and upload a CSV with the email addresses as one column and the coupon codes as a custom field column:

Header	Example	Details
email	jane@fashion.com	Required
properties.your_custom_field	1234	You can use this to enter any custom field you have configured in Ometria by replacing 'your_custom_field' with the ID of the custom field, e.g. properties.coupon_code

Once the custom field is set up and you've uploaded your CSV, you can use the following merge tag in your broadcast campaign content:

Tag	Description	Example
{{ profile.properties.X }}	The contact's custom fields, where X is the ID of the custom field.	profile.properties.coupon_code

See also: Create a new broadcast campaign