Sending SMS from a brand name with Twilio

We recommend you use an alphanumeric sender ID, as this allows you to send SMS messages to supported countries from a personalised sender ID (e.g. a business or organisation name), instead of your E.164 formatted Twilio phone number.

To use alphanumeric sender ID, as well as a host of other Twilio capabilities, Ometria integrates with Twilio's Messaging Service feature.

Twilio's user guide on setting up an alphanumeric sender ID

Setup steps

1. Log into the Twilio Console and set up a Messaging Service (if you don't already have one).
2. Add your sender ID to the Messaging Service:
   • From the Sender Pool screen, click Add Senders.
   • Enter your sender ID details and select Alpha Sender from the Sender Type dropdown list. If you are sending to US numbers, you should also enter your long US number here.
   • Check that the aphlanumeric sender ID displays in your Sender Pool list. 

Find out more about opt-out options for SMS. 

Check your setup is working

To test that your setup is working correctly, first create a static segment, leaving it empty for now.

Create an automation campaign using the entry trigger:

• Contact entered or exited a segment
• Contact has entered a segment - which is - [your static segment]

Add a Send SMS action to your automation flow:

See: Setting up an SMS automation campaign

Save and Publish as you would for an active campaign

Now add yourself (or another test email) to the static segment via CSV upload. 

Wait to receive your test SMS and check that it is from your alphanumeric sender ID.

If the SMS you receive is from your phone number, please check your setup, and if the issue persists raise a request with support.