Automation campaign performance: Links – Ometria Help Centre

From here you can monitor the performance of individual parts of your email templates.

The report indicates which areas of the email your customers are clicking - this is based on the name of each area.

For automation activity, the report displays metrics for the last 30 days of activity.

Automation link performance is combined and reported across different automation send nodes.

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Column	Description
Variant label	The variant name added as a tracking label when scheduling a campaign with variants.
Link URL	The URL as defined in the Template or the Link URL field in the visual editor.
Link name	You can define the link names in your templates by using om:linkname= in the editable blocks in your templates.
Block type	The name of the block defined in your master template. If 'No block' displays in this column, then either: your template was built in the template editor, or; the link is found outside the block (e.g. in the header or footer). If multiple blocks of the same type are present in the template then the report automatically adds #n to the end, based on the order in the template (e.g. #1, #2 etc.) The numbers are based on that subset of blocks alone.
Number of clicks	Total number of clicks reported.
Percentage of clicks	Percentage of total clicks recorded.
Number of unique clicks	The total number of times your link was clicked by individual users.
Percentage of unique clicks	Percentage of unique clicks recorded.

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