The Links tab is the fourth screen you see when monitoring the performance of an individual automation campaign.
From here you can monitor the performance of individual parts of your email templates.
The report indicates which areas of the email your customers are clicking - this is based on the name of each area.
For automation activity, the report displays metrics for the last 30 days of activity.
Automation link performance is combined and reported across different automation send nodes.
|
Column |
Description |
|
Variant label |
The variant name added as a tracking label when scheduling a campaign with variants. |
|
Link URL |
The URL as defined in the template or the Link URL field in the visual editor. |
|
Link name |
You can define the link names in your templates by using |
|
Block type |
The name of the block defined in your master template. If 'No block' displays in this column, then either:
If multiple blocks of the same type are present in the template then the report automatically adds #n to the end, based on the order in the template (e.g. #1, #2 etc.) The numbers are based on that subset of blocks alone. |
|
Number of clicks |
Total number of clicks reported. This counts each click made on that block, so if one contact clicks the same block three times, Ometria counts three clicks. |
|
Percentage of clicks |
Percentage of total clicks recorded. This is the total clicks for the given block divided by the sum of the total clicks for this campaign. |
|
Number of unique clicks |
These clicks are unique per contact, per block - so if the same contact clicks on the same link twice, it's only counted as one click. If the same contact clicks on two different links, this counts as two clicks. |
|
Percentage of unique clicks |
Percentage of unique clicks recorded. This is the unique number of clicks number for a block divided by the sum of total unique clicks for this campaign. |
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