Broadcast campaign performance: Links – Ometria Help Centre

The Links tab is the third screen you see when monitoring the performance of an individual broadcast campaign.

This report indicates which areas of the email your recipients are clicking - this is based on the links you defined when creating your campaign.

For broadcast activity, the report displays metrics for the 30 days following the scheduled send time.

This is called the Link click report.

Note: This report shows the number of links clicked in each email, and it is possible to have multiple clicks per email. E.g. a contact might click the navigation bar and a product block, which counts as two clicks. This means that the data here may differ from the data on the Campaign performance: broadcast report, which shows the number of emails that were clicked, and can only count a maximum of one per contact.

Column	Description
Variant label	The variant name added as a tracking label when scheduling a campaign with variants. Note: As all broadcast campaigns have a variant by default, 'Variant A' will display for any standard campaigns (without split tests set up).
Link URL	The URL as defined in the template editor or the Link URL field in the vi sual editor.
Link name	The link name as defined in the template.
Block type	The name of the block defined in your master template.If 'No block' displays in this column, then either: your template was built in the template editor and does not have blocks defined, or; the link is found outside of a block (e.g. in the header or footer). If multiple blocks of the same type are present in the template, the report will automatically add #n to the end, based on the order in the template.The numbers are based on that subset of blocks alone. See also: Blocks and editable regions
Number of clicks	The total number of clicks recorded. This counts each click made on that block, so if one contact clicks the same block three times, Ometria counts three clicks.
Percentage of clicks	The percentage of total click recorded against the number of emails sent. This is the total clicks for the given block divided by the sum of the total clicks for this campaign.
Number of unique clicks	These clicks are unique per contact, per block - so if the same contact clicks on the same link twice, it's only counted as one click. If the same contact clicks on two different links, this counts as two clicks.
Percentage of unique clicks	The percentage of unique clicks recorded. This is the unique number of clicks number for a block divided by the sum of total unique clicks for this campaign.

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