Reporting on your overlay campaign

You can see the number of leads you’ve acquired in the last 30 days through your overlay campaign at the top right of the Overlay builder:

Click through to see your leads acquired in the Segment explorer.

A pre-built filter is available for you to analyse the performance of your overlay campaign so far.

Ometria’s segment explorer offers the flexibility to investigate your leads further, e.g. by adding filters for stores visited, the percentage of contact converted in the first 30 days, visit medium, etc.

Custom field

Your overlay campaign also has a custom field called Ometria Overlays ID that automatically populates, which you can use in Ometria across the different reports e.g. products, orders and cohort reports.