The Emails tab in the Single customer view provides insight into the contact’s email activity:
Key email metrics
The contact’s key email metrics are available at a glance:
These numbers include broadcast and automation campaigns, but not transactional emails.
Metric |
Description |
Emails delivered |
The total number of emails delivered to this contact (i.e. they reached the contact’s inbox). |
Emails opened |
The total number of emails this contact has opened. |
Emails clicked |
The total number of emails this contact has clicked. |
Email orders |
The total number of orders placed by this contact which are attributed to Ometria campaigns. |
Email revenue |
The total revenue from orders placed by this contact which are attributed to Ometria campaigns. |
Email campaigns sent
The Email campaigns sent report shows a list of every email sent to this contact:
Heading | Description |
Title | The name of the campaign. |
Date sent | The date the campaign was sent. |
Campaign Type | The campaign type - Automation or Broadcast. |
Email status | The status of the email:
|
Preview |
Click the Note: Previews are visible from contact details for 28 days.
You can only view previews for automation campaigns - to preview your broadcast campaign see Test and preview broadcast campaigns |
Automation campaigns activity
The Automation campaigns activity report shows all of the automation campaigns this contact has been entered in:
Heading | Description |
Title | The name of the automation campaign. |
Emails sent | The number of emails sent to this contact since they entered the campaign. |
Date entered | The date and time the contact entered the campaign. |
Status | The current status of the contact in this campaign. |
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