Contact details: Emails – Ometria Help Centre

The Emails tab in the Single customer view provides insight into the contact’s email activity:

Note: Transactional emails are not included.

Key email metrics

The contact’s key email metrics are available at a glance:

These numbers include broadcast and automation campaigns, but not transactional emails.

Metric	Description
Emails delivered	The total number of emails delivered to this contact (i.e. they reached the contact’s inbox).
Emails opened	The total number of emails this contact has opened.
Emails clicked	The total number of emails this contact has clicked.
Email orders	The total number of orders placed by this contact which are attributed to Ometria campaigns.
Email revenue	The total revenue from orders placed by this contact which are attr ibuted to Ometria campaigns.

The Email campaigns sent report shows a list of every email sent to this contact:

Heading	Description
Title	The name of the campaign.
Date sent	The date the campaign was sent.
Campaign Type	The campaign type - Automation or Broadcast.
Email status	The status of the email: Sent Delivered Opened Clicked
Preview	Click the button to see a preview of the email the contact received. Note: Previews are visible from contact details for 28 days. You can only view previews for automation campaigns - to preview your broadcast campaign see Test and preview broadcast campaigns

The Automation campaigns activity report shows all of the automation campaigns this contact has been entered in:

Heading	Description
Title	The name of the automation campaign.
Emails sent	The number of emails sent to this contact since they entered the campaign.
Date entered	The date and time the contact entered the campaign.
Status	The current status of the contact in this campaign.