Merging contact records in Ometria

Which fields can I use to merge contact profiles?

You can use the following fields to merge contact profiles in Ometria:

• Email address (email)
• Customer ID (customer_id)

Does Ometria enforce any unique fields for customers?

Only one contact can exist in Ometria for the same combination of email address (email) and customer ID (customer_id).

This means you can have multiple contacts with the same email address associated with various different customer IDs, but you can’t have more than one contact with the same email address AND customer ID.

If Ometria receives data containing a contact record with a recognised email address but a different customer ID, it will attempt to merge these contact records into single customer profiles. This means that a single customer profile can have multiple contacts records attached.

E.g. Jane has three contact records in Ometria using the same email address but three different customer IDs:

• email=jane@example.com, customer_id=123
• email=jane@example.com, customer_id=456
• email=jane@example.com, customer_id not provided

Or, Jane has three contact records in Ometria using the same customer ID, but different email addresses:

• email=jane@example.com, customer_id=123
• email=janiej@example.com, customer_id=123
• email not provided, customer_id=123

But she can’t have more than one record with the same email address and customer ID.