You can send emails and push notifications with links that direct your customers to screens in your mobile app (provided the customer has your app installed on their device).
If the recipient doesn't have your app installed, the links will open in their browser.
Setting up deep links
The setup steps and how to handle URLs in the app are described here:
You'll need to add code to your mobile app to implement the mapping between the URLs and the desired app screens.
- Home page
- Basket page with contents (for abandoned basket campaigns - see below for more information)
- Product details pages, PDPs (for abandoned browse and price drop campaigns)
- Product category pages, PLPs (for abandoned category campaigns)
- Orders page
If you use these features in your mobile app you might also want to map the following:
- Loyalty page
- Wishlist page
- ...and any other pages relevant to your marketing use cases