To help you prepare for a successful Black Friday we have put together a Black Friday Survival Guide, which is packed full of recommendations to help navigate this period.
You can also check out our blog, which is regularly updated with retail-focused content, including our latest guide on 5 Black Friday tactics to deploy this year.
Take a look at our guide to deliverability over Black Friday, where you’ll find a wealth of recommendations and best practices to ensure that your emails get into what will be some very crowded inboxes - as well as tips on how to boost open rates and engagement.
HTML submission deadlines
Any HTML changes required for Black Friday must be submitted by 22nd October, with work being delivered by 12th November.
Any HTML changes required for Christmas will need to be submitted by 30th November, with scheduled work being delivered by 17th December.
Between 20th - 24th December the HTML team will be in code freeze.
Project submission deadlines
For any new work that requires scoping from our Projects team (rebrands, new account creation, IP warming activities) we will require a scoping call with our solutions consultant to have been held and a formal project request submitted by the end of the day on Friday 22nd October.
Customer support hours
Over Black Friday we will be operating our usual support hours 09:00 - 22:00 Monday - Friday (GMT), with a team member available for emergencies 24/7 .
In case of emergency (i.e. any urgent issues), please contact our on-call Support Engineer:
UK Phone: 0207 016 8303
UK Freephone: 0800 802 1868
US Toll Free: 833 251 8038