Dynamic block settings (AKA 'hidden blocks') allow you to further personalise your block content with dynamic data.
In the visual editor, hover over a block and select on the cog icon, or click on the cog in the blocks list in the Edit Template tab.
Dynamic settings mean you can choose to display a particular block to a specific contact segment, lifecycle stage or the customer lifetime value (CLV) of the recipient.
For example, if you want to display different promotions depending on a customer’s lifecycle stage, you should add three copies of the same block and use the dynamic block settings to select a different lifecycle stage or segment.
This means that if a recipient doesn’t belong to one segment/lifecycle stage they won’t see that block.
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