How long does Ometria store browsing data?

All browsing data is stored indefinitely in Ometria's databases. 

However, browser sessions are only made available to the platform when they are ‘identified’, i.e. Ometria has an email address to associate with the browser.

Ometria stores seven days worth of browsing data for unidentified visitors to your website. 

See: Unidentified visitors

Cookies renew each time the visitor visits your site, meaning their values are retained and their lifetimes are extended each time the user visits.