Ometria doesn’t associate all visits to contacts, but we do collect events for all visitors.
These events are reflected in the Visits KPI in the Overview dashboard as well as Page views, which we count for all visitors including unidentified contacts (i.e. contacts for whom we have no associated email address).
Note: We don’t attribute a visit to a contact if there is only a one-page view without any other activity (aka a ‘bounce visit’).
Generally, Ometria identifies a visitor as a contact if:
- The visitor enters their email address during their visit, e.g. via logging in or signing up.
- The visitor clicks on a link which contains tracking parameters with auto-identification enabled (e.g., they are redirected through email.)
See also: Unidentified visitors
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