Grouping cohorts in the email interaction cohorts report – Ometria Help Centre

Further options are available in the email interaction cohorts report for more specific cohort analysis:

The Metric field lists all of the email metrics you can view in the report:

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Metric	Description
Emails Sent	The number of emails sent per month to each cohort.
Emails Bounced	The number of emails which bounced per month for each cohort.
Emails Opened	The number of emails opened by recipients per month in each cohort.
Emails Clicked	The number of emails clicked by recipients per month in each cohort.
At Least One Delivered	The number of contacts in this cohort who have received at least one email (i.e. the email reached their mailbox). If one contact received two emails, they are only counted once.
At Least One Opened	The number of contacts in this cohort who have opened at least one email. If one contact opened three emails, they are only counted once.
At Least One Clicked	The number of contacts in this cohort who have clicked on at least one link in an email. If one contact opened and clicked on four separate links, they are only counted once.
Percentage At Least One Delivered	The percentage of contacts in this cohort who have received at least one email (i.e. the email reached their mailbox).
Percentage At Least One Opened	The percentage of contacts in this cohort who have opened at least one email.
Percentage At Least One Clicked	The percentage of contacts in this cohort who have clicked on at least one link in an email.
Contacts Unsubscribed	The number of contacts who unsubscribed per month in each cohort.
Percentage Contacts Unsubscribed	The percentage of contacts who unsubscribed per month in each cohort.
Cumulative Contacts Unsubscribed	The cumulative number of unsubscribed contacts in each cohort per month.
Cumulative Percentage Contacts Unsubscribed	The cumulative percentage of unsubscribed contacts per month in each cohort.

You can also choose to select the type of campaign to report on:

All campaigns
Automation
Broadcast

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Note: This report does not include email sent by the transactional email API (whether the email is transactional or part of a marketing campaign).

Select a Date format:

Relative - months labelled relative to the month of subscription (e.g. Month 1, Month 2, etc.)
Calendar - months labelled as calendar dates (e.g. December 19, January 20, etc.)

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Finally, select your reporting time period from the Month subscribed drop-down:

Defining your time period helps you deep dive into a specific time frame.

For example, if you updated your ‘Welcome’ campaign six months ago, then selecting the last 12 months will show you the difference in engagement metrics for the six months before your update and the six months following.

Once you’ve configured the Email interaction cohort report to your liking, you can select Export at any time and download the report as a CSV file or an .XLSX file (optimised for MS Excel).

Note: If you can’t see the Export button, you may not have the correct user permissions.

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