You can answer this question using insights from the email interaction cohort report.
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Set up your report as follows: |
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Showing data for |
All contacts |
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Metric |
Contacts Unsubscribed |
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Campaign type |
All campaigns |
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Date format |
Relative |
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Month subscribed |
Last 12 months (in this example, April 2019 - April 2020). |
From these results you can understand in which month most unsubscribes are happening, and you can investigate campaigns sent out that month for possible issues.
Compare this to ‘Metric: Emails sent’ for additional insight.
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