You can answer this question using insights from the Email interaction cohort report.
Set up your report as follows:
|
Showing data for |
All contacts |
|
Metric |
Contacts Unsubscribed |
|
Campaign type |
All campaigns |
|
Date format |
Relative |
|
Month subscribed |
Last 12 months (in this example, April 2019 - April 2020). |
From these results you can understand in which month most unsubscribes are happening, and you can investigate campaigns sent out that month for possible issues.
Compare this to ‘Metric: Emails sent’ for additional insight.
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