Which seasons have high email engagement and which don’t?

You can answer this question using insights from the email interaction cohort report.

It’s useful to know how often contacts engage with your campaign emails when activity is ramping up, e.g. over Black Friday.

For this you will need two reports:

Set up your reports as follows:
Showing data for	All contacts
Metric	Report 1: Emails Opened Report 2: Emails Clicked
Campaign type	All campaigns
Date format	Calendar
Month subscribed	Last 12 months (in this example, April 2019 - April 2020).

Emails opened:

Emails clicked:

Related articles