You can answer this question using insights from the email interaction cohort report.
It’s useful to know how often contacts engage with your campaign emails when activity is ramping up, e.g. over Black Friday.
For this you will need two reports:
- Email opens
- Email clicks
Set up your reports as follows: |
|
Showing data for |
All contacts |
Metric |
Report 1: Emails Opened Report 2: Emails Clicked |
Campaign type |
All campaigns |
Date format |
Calendar |
Month subscribed |
Last 12 months (in this example, April 2019 - April 2020). |
Emails opened:
Emails clicked:
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