How do one-time buyers engage with campaigns?

21 March 2023 10:28
Updated

The email interaction cohort report is an effective way to observe the email interaction trends for different kinds of customers, e.g. one-time buyers, frequent buyers, high spenders etc.

This example looks at customers who have only placed one order.

Showing data for	Use the customer filter to segment on: Purchase Activity: Number of valid orders Has made number of orders: equal to 1
Metric	Emails Opened
Campaign type	All campaigns
Date format	Select any
Month subscribed	Last 12 months

Screenshot_2021-03-08_at_15.58.46.png

customer filter:

Screenshot_2021-03-08_at_16.00.08.png

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