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How do leads engage with emails?

Louise MacBean
  • Updated

Measure the email engagement success for leads as a first step to facilitating orders using the Email interaction cohort report.

See also: Lifecycle stages in Ometria

Showing data for

Use the customer filter to segment on:

  • Customer Attributes: Customer lifecycle stage
  • Has customer lifecycle status which is: Lead

Metric
  • Emails Opened, or;
  • Emails Clicked

Campaign type

All campaigns

Date format

Select any

Month subscribed

Last 12 months
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Customer filter:

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Remember, no matter which segment you select or filters you configure, the report will show contacts currently in that segment at the time of selection (i.e. today), regardless of whether they were in that segment at the time the email metric (e.g. send) occurred.

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