How do leads engage with emails?

21 March 2023 10:28
Updated

Measure the email engagement success for leads as a first step to facilitating orders using the Email interaction cohort report.

See Lifecycle stages in Ometria for more information on these definitions.

Showing data for	Use the customer filter to segment on: Customer Attributes: Customer lifecycle stage Has customer lifecycle status which is: Lead
Metric	Emails Opened, or; Emails Clicked
Campaign type	All campaigns
Date format	Select any
Month subscribed	Last 12 months

Customer filter:

Remember, whichever segment you select or filters you configure, the report will show contacts currently in that segment at the time of selection (i.e. today), regardless of whether they were in that segment at the time the email metric (e.g. send) occurred.

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