Broadcast campaign performance: Device performance

28 February 2023 10:20
Updated

This panel in broadcast campaign performance shows which devices customers are using most to interact with the selected campaign:

Desktop
Mobile
Tablet

The bar at the top indicates the percentage of opens per device type, while the table below gives a breakdown of the following:

KPI	Description
CTOR	Click to open rate - Proportion of opened emails in this campaign that have been clicked at least once using this device type.
OTOR	Order to open rate - Proportion of opened emails in this campaign that led to a valid order being placed using this device type.
Revenue	Total revenue from valid orders that were placed using this device type.

Note: Opens are unique per device. This means that if a contact opens an email on their mobile, desktop and tablet, these count as three different opens - one per device.

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