This panel in broadcast campaign performance shows which devices customers are using most to interact with the selected campaign:
- Desktop
- Mobile
- Tablet
The bar at the top indicates the percentage of opens per device type, while the table below gives a breakdown of the following:
| KPI | Description |
| CTOR | Click to open rate - Proportion of opened emails in this campaign that have been clicked at least once using this device type. |
| OTOR | Order to open rate - Proportion of opened emails in this campaign that led to a valid order being placed using this device type. |
| Revenue | Total revenue from valid orders that were placed using this device type. |
Note: Opens are unique per device. This means that if a contact opens an email on their mobile, desktop and tablet, these count as three different opens - one per device.
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