This panel in the overview dashboard reports on your Ometria email performance using the following KPIs:
|
KPI |
Description |
|
Emails sent |
Total number of emails sent. |
|
Emailed opened (human) |
The total number of emails opened at least once, excluding those pre-opened by the contact's email provider. Hover over the metric to see the total number (including pre-opens) in the tooltip: See also: Human opens vs. pre-opened emails |
|
Emails clicked |
Total number of delivered emails that have been clicked at least once. |
|
Email click-through rate |
Proportion of delivered emails that have been clicked. |
|
Orders from email |
The total number of orders attributed to Ometria campaigns. |
|
Revenue from email |
The total value of orders attributed to Ometria campaigns. |
The data in this panel is updated every hour.
You should expect to see differences between the revenue data shown in the Email Performance dashboard and the data in Campaign Performance > Broadcast campaigns and Automation campaigns.
This is because the broadcast campaigns performance report selects campaigns sent within the selected date range, meaning that revenue earned in the same time period from campaigns sent before the date range will not be included.
You can choose to view performance metrics for:
- All campaigns
- Automation
- Broadcast
Mouse-over the graph to view results for each date:
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