This panel in the overview dashboard reports on your Ometria email performance using the following KPIs.
|
KPI |
Description |
|
Sends |
Total number of automation campaign emails sent. |
|
Open rate |
Proportion of automation campaign emails sent that have been opened at least once. |
|
Clicks |
Total number of automation campaign emails sent that have been clicked at least once. |
|
Click to open rate |
Proportion of automation campaign emails opened that have been clicked. |
|
Revenue from email |
Total value (gross) of orders attributed to automation campaign emails. |
|
Revenue per email |
Average gross revenue per email generated from automation campaign emails. |
You should expect to see differences between the revenue data shown in the Email Performance dashboard and the data in Campaign Performance > Broadcast campaigns and Automation campaigns.
This is because the broadcast campaigns performance report selects campaigns sent within the selected date range, meaning that revenue earned in the same time period from campaigns sent before the date range will not be included.
You can choose to view performance metrics for:
- All campaigns
- Automation
- Broadcast
Mouse-over the graph to view results for each date:
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