Broadcast campaigns performance: Device performance – Ometria Help Centre

This panel in broadcast campaigns performance shows which devices customers are using to interact with your broadcast emails:

Desktop
Mobile
Tablet

The bar at the top indicates the percentage of opens per device type, while the table below gives a breakdown of the following:

KPI	Description
CTOR	Click to open rate - the proportion of opened emails that have been clicked at least once using this device type.
OTOR	Order to open rate - Proportion of opened emails that led to a valid order being placed using this device type.
Revenue	Total revenue from valid orders that were placed using this device type.

You should expect to see differences between the revenue data shown in the Email Performance dashboard and the data in Campaign Performance > Broadcast campaigns.

This is because the broadcast campaigns performance report selects campaigns sent within the selected date range, meaning that revenue earned in the same time period from campaigns sent before the date range will not be included.

Note: Opens are unique per device, which means that if a contact opens an email on their mobile, desktop and their tablet, these will count as three different opens - one per device.

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