How is frequency calculated?

The frequency cap is checked at the point of send for each contact, within the context of your account’s timezone, if set. If you have not set a timezone for your account, the default is London UK.

In Ometria, a day is from 00:00 to 11:59, so the Per day frequency cap resets at midnight for all users.

A week is from 00:00 Monday to 11:59 Sunday, so the Per week frequency cap resets at midnight on Sunday.

Conflicting numbers

If you set a cap for All channels and then set conflicting caps for individual channels, then the lowest number will take priority.

E.g. if you set:

• All channels = 4 per day
• Email = 2 per day
• Push = 1 per day

Then the All channels cap will be disregarded, and once the caps for Email and Push have been reached there will be no further communications to that contact.