Dashboard Label Definition
KPI Dashboard

Leads acquired

Number of contacts acquired that made no purchases within 30 minutes (so became a lead, even if they subsequently became a customer).
KPI Dashboard Customers gained Number of contacts that placed their first order.
KPI Dashboard Customers places second order Number of contacts that placed their second order.
KPI Dashboard Customers became at risk Number of contacts which were previously active that are now considered at risk (according to lifecycle definition).
KPI Dashboard Customers lapsed Number of contacts which were previously active or at risk that are now considered lapsed (according to lifecycle definition).
KPI Dashboard Customers won back Number of contacts which were previously lapsed that are now active.
KPI Dashboard Customers saved Number of contacts which were previously lapsing that are now active.
KPI Dashboard Customers reactivated Number of contacts which were previously lapsing or lapsed that are now active.
Marketing Dashboard Status Status of the triggered campaign.
Marketing Dashboard Date started Date at which the campaign was made active.
Marketing Dashboard Sent Number of emails sent via the triggered campaign.
Marketing Dashboard Opens Number of emails sent via the triggered campaign that have been opened.
Marketing Dashboard Open rate Proportion of emails sent via the triggered campaign that have been opened
Marketing Dashboard Clicked Number of emails sent via the triggered campaign that have been clicked
Marketing Dashboard Visits Number of visits initiated from an email sent via the triggered campaign
Marketing Dashboard Click through rate Proportion of emails sent via the triggered campaign that have been clicked
Marketing Dashboard Orders Number of orders that have been placed during visits initiated from an email sent via the triggered campaign.
Marketing Dashboard Conversion rate Proportion of emails sent via the triggered campaign that lead to an order being placed.
Marketing Dashboard Total revenue Total revenue from valid orders placed during visits initiated from an email sent via the triggered campaign.
Marketing Dashboard Revenue per email Average revenue per email generated from emails sent via this campaign.
Marketing Dashboard Bounced Number of emails sent via the triggered campaigned that have bounced.
Marketing Dashboard Bounce rate Proportion of emails sent via the triggered campaign that have bounced.
Marketing Dashboard Unsubscribed Number of unsubscribes generated from emails sent via the triggered campaign.
Marketing Dashboard Unsubscribe rate Proportion of emails sent via the triggered campaign that have lead to unsubscribes.
Marketing Dashboard Open to Click Rate Percentage of people who opened emails, who clicked one or more links
KPI Dashboard Valid orders Number of valid orders that have been placed.
KPI Dashboard Attempted orders Number of (valid or invalid) orders that have been placed. ???
KPI Dashboard Total revenue Total revenue from valid orders that have been placed.
KPI Dashboard Total tax Total amount of tax from valid orders that have been placed.
KPI Dashboard Total shipping Total shipping costs from valid orders that have been placed.
KPI Dashboard Total discount Total value of discounts on valid orders that have been placed.
KPI Dashboard Total items sold Total number of items sold in valid orders that have been placed
KPI Dashboard Average order value Average revenue per valid order that has been placed.
KPI Dashboard Average items per order Average number of items per valid order that has been placed.
KPI Dashboard Visit conversion rate Proportion of visits that have resulted in an order being placed.
KPI Dashboard Visits Total number of visits that have been made.
KPI Dashboard Page views Total number of page views.
Segment Explorer Revenue Total revenue for all customers (all time)
Segment Explorer Customers Contacts who have completed at least one valid order.
Segment Explorer One time customers Contacts who have completed only one valid order.
Segment Explorer Repeat customers Contacts who have completed more than one valid order.
Segment Explorer Revenue per contact Average revenue per contact in the segment
Segment Explorer AOV Average revenue per valid order that has been placed.
Segment Explorer Customers one time rate Ratio of one time customers / all customers
Segment Explorer Customers repeat rate Ratio of repeat customers / all customers
Segment Explorer Orders Total number of valid orders that have been placed
Segment Explorer Orders per contact Average number of orders per contact in the segment
Segment Explorer Total refunds Total value of refunds from customers in the segment.
Segment Explorer Size of list Number of contacts in the list.
Segment Explorer Average recency (if not too long) Average time since last order was placed.
Segment Explorer Average lead conversion time Average time before a lead places their first order.
Segment Explorer Average time to repeat Average time between first and second order.
Segment Explorer First visit source Source from which the visit came.
Segment Explorer/cohort panel Number of contacts Number of identified profiles
Segment Explorer/cohort panel Number of customers Contacts who have completed at least one valid order.
Segment Explorer/cohort panel Number of repeat customers Contacts who have completed more than one valid order.
Segment Explorer/cohort panel Number of one-time customers Contacts who have completed more than one valid order.
Segment Explorer/cohort panel Total orders Total count of valid orders
Segment Explorer/cohort panel Total orders attempted Total count of valid and invalid orders
Segment Explorer/cohort panel Total CLV Total sum of lifetime revenue of cohort
Segment Explorer/cohort panel Average CLV Total sum of lifetime revenue of cohort / size of cohort
Segment Explorer/cohort panel Average orders Total sum of valud orders of cohort / size of cohort
Segment Explorer/cohort panel Average order value Total sum of lifetime revenue of cohort / total valid orders of cohort
Segment Explorer/cohort panel Contact conversion rate =1 valid order) in cohort / cohort size"}">Total count of customers (>=1 valid order) in cohort / cohort size
Segment Explorer/cohort panel Customer repeat rate =2 valid order) in cohort / count of customers in cohort"}">Total count of repeat customers (>=2 valid order) in cohort / count of customers in cohort
Segment Explorer/cohort panel Average recency (days) now - customers.columns.dt_last_order
Segment Explorer/cohort panel Average first order delay (days) customers.columns.dt_first_order - customers.columns.dt_contact_acquired - time between 0 and 1st order
Segment Explorer/cohort panel Average second order delay (days) customers.columns.dt_second_order - customers.columns.dt_first_order - time between 1st and 2nd order