Introduction: Why do marketers sync to Google Ads

1. What contact details are synced?

2. Setup Sync

3. Error status

Important NoteRecent changes in Google's Customer Match Policy could affect your ability to sync data if you use  Customer  Match for advertising. 

  • Beginning October 22, advertisers who don’t meet the new requirements will no longer be able to use Customer Match. At this time, campaigns that use Customer Match may stop running for these advertisers. 
  • Please make sure that you are eligible according to their new criteria and get approval to continue usage. Until you meet the criteria, Customer Match data syncs will not work for you.

Go to Google Support Page

Introduction: Why do marketers sync to Google Ads

Marketers often want to reach and re-engage the same contacts across multiple channels. Ometria allows you to sync your contacts and segments/lists in Ometria with Google Customer Match to use them in Google Adwords ad campaigns.

The sync will occur periodically, but every change will be synced. 

So, all contacts that have been added or removed from a segment will be added or removed from your Google Customer List.

1. What contact details are synced?

Ometria passes the following contact data fields to Google Ads via the customer sync:

  • first name
  • last name
  • country code
  • zip code.

It is important to know that Google only accepts the above fields if they are all defined. If even one field is null Ometria will push only the default field: email address. And no other field.

For example: If a contact data is stored with the following values in Ometria, then Ometria will send only to Google. As the zip.code field is null.

  • =
  • customer.firstname = support
  • customer.lastname = ometria
  • = UK
  •  customer.zipcode = null

2. Setup Sync

In Ometria, click Account (top right in the menu bar) > Settings and then Connections tab. From there you can add a new Google connection. You should get to this screen:

Here, you'll need to specify a title for the connection (internal to Ometria only) and your AdWords Customer Id. This number (separated by hyphens) is visible in the top right corner in your Google AdWords dashboard. Note that this needs to be the individual AdWords account you want the segments to be synced with, not the "manager account" id.

 Ok great, filling that form in Ometria should take you to this new screen:

This means that a request was sent on behalf of Ometria to your Google AdWords account that you will have to accept, in order for us to be able to push information onto your account. The only action we can take in this Pending state is to check for the status of the connection -- this will tell us if the request has already been accepted. 

In Google AdWords, go to Settings (gear icon) > Account Settings > Account Access:

After you accept the request, go back to Ometria and click the  Check Status button to make the connection become Active. Data from Ometria can now be pushed to Google!

This is how an active connection looks like:

From there, you can easily create segment syncs (will prompt to chose the Ometria segment), remove existing connected segments or delete the connection.

Segment syncs can also be created in the Saved Segments dashboard, by clicking the down arrow next to the View button, chosing Sync and then enabling them on the following modal:

3. Error status

If by mistake Ometria's permissions are removed from the Google AdWords account, the connection might end up in an Error state in Ometria. If that's the case, the following screen will be displayed in the connection details:

From here you can:

  • Refresh status - update the connection status to see if it changed;
  • Resend access request - Sends another request to Google so that Ometria can manage your Google AdWords account. If this succeeds, the connection will move back to the Pending state;
  • Delete connection