On this page:
TABLE OF CONTENTS
- Product recommendation criteria
- Create new product recommendations
- Product recommendation types
- Add a product recommendation block to a template
Product recommendations predict and display products your contacts might be interested in purchasing.
Ometria has 7 recommendation engines for use in your campaigns.
Recommendations can be restricted by category or attribute, or filtered by price range, and you can blacklist certain products or even remove products your contact has already purchased.
Go to: Campaigns > Product Recommendations
The Product Recommendations list displays:
View your active or archived campaigns by selecting from the dropdown list on the right:
If you select ‘SHOW ARCHIVED’, you have the option to UNARCHIVE old product recommendations:
...and if you select SHOW ACTIVE, you have to option to EDIT or ‘Archive’ your product recommendations:
Both lists display the following:
|Title||The name of the recommendation (as defined by the creator).|
|Engine||The type of recommendation engine used.|
|Date created||The date the product recommendation was created.|
|Settings||Edit, archive or unarchive your recommendation.|
You can also click the CREATE NEW button to begin working on a new product recommendation.
Note: To edit an existing product recommendation, see Create New Product Recommendation, as the steps are similar.
Product recommendation criteria
Not all products are available for display in product recommendations.
This section lists the criteria for a product to be used in a product recommendation instance.
- Ometria only pulls parent products in recommendations not variants.
Note: A ‘parent’ product, also known as a top-level product, prime product or configurable product (in Magento).
- The product must have been sold in the last 28 days. We don’t recommend products without sales, as they are unlikely to convert. The exceptions to this rule are:
- Recently added products - this only looks for the newest products.
- Personalised products - in this case, if no sales are found for that set of attributes the recommendation falls back to products most recently added to your website.
- The product must be active, with the following details defined at parent level:
- The ‘is in stock’ checkbox must be selected at parent level (in the back end).
Product data requirements for ecommerce importers
To recommend the right products to the right contacts, the products passed from your ecommerce platform to Ometria must contain the following fields with valid values (i.e. no null values).
|attribute||Attributes to include.|
|attribute_blacklisting||Attributes to exclude.|
|blacklist_products||Product IDs to exclude.|
|bought_products||Product IDs of products that were purchased.|
|context_products||Product IDs from triggering event - sometimes used, depending on the engine.|
|store||All products must be associated with a store, usually from the triggering event.|
Additionally, if a product is out of stock and you don’t want to include it in any recommendations, both the global and store level ‘is_in_stock’ fields in the Product API should be set to ‘False’.
Out of stock products
Product recommendations generate when your contact opens the email, which reduces the likelihood of contacts receiving recommendations for out of stock products.
However, the recommendations are calculated on a nightly basis, and this calculation includes whether or not the product is ‘out of stock’.
This means that if a product sells out during the day, e.g. at 2:00pm in the afternoon, and your contact opens their email at 5:00pm, they may still see out of stock products.
Product recommendation rules
Provided that the key criteria and product data requirements listed above are met, Ometria generates product recommendations based on the following rules.
|no store ID parameter is passed in||Ometria uses product details based on the top level product record, e.g. title, URL, active status, price, currency, image, etc.|
|a store ID parameter is passed in||The store ID is converted to a 'product listing'.|
Which store ID is passed in depends on context.
- Product recommendations - it depends on the selected store.
- Automation campaigns - emails corresponding to an event that occurred in a store (e.g, order, abandoned basket), the store ID is the store that triggered the event.
- All other sends - the ‘default store’ for the contact (if set).
If none of these are set, the store ID falls back to the default defined in Settings > Stores.
Product listings and product variants
Product listings are overridden product fields for individual stores. These listings allow us to generate localised product information.
For example, a product might cost £45 in the UK store, and €59 in the French store, or it may also have a different URL, image, title, etc.
Product listings only apply to parent products.
Product variants are for shippable SKUs, e.g. a shoe available in 8 sizes would have 1 parent product and 8 variants.
If ‘is_active’ is set to FALSE on the parent product, but TRUE on the store listing, then the product will not display.
If the store ID is passed in where there is no product listing, Ometria uses the default product details, and the product will display. This is because some integrations send listings and others don’t.