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Overview

A re-permissioning campaign is a campaign you send to contacts who have refused or rescinded some or all of the permissions you’ve requested, in order to convince them to change their minds.

You can send broadcast re-permissioning campaigns to specific customer segments in Ometria.

Ometria has a click handler which allows you to add specific parameters to any call to action/link in your broadcast campaign template. You can use this to confirm consumer consent and add all contacts who click a specific link to a segment in Ometria.


Note: Once a recipient clicks a re-permissioning link, this does not update the subscription timestamp displayed in Ometria. Once campaign recipients click the link and are added to a segment, it is up to you to decide how they want to treat these contacts.


See also: GDPR: Getting Re-Permissioning of Customer Consent Right First Time


Setting up your parameters

Click handler links can be generated by defining specific UTM parameters appended to individual links in a broadcast email template.

E.g. you can edit a call to action or hero image link so contacts are added to a re-permissioning segment after a recipient clicks the link. 

The following four UTM parameters must be defined to make a link a click handler:

  • acc={{ email.account_hash }}
  • profile={{ profile.hash }}
  • email={{ email.to_email_address }}
  • consent="processing" OR "marketing" OR "processing,marketing"

These parameters should be defined in a broadcast template link URL after the following prefix: https://api.ometria.com/trk/reconsent?

You should also specify one of the following options when adding the click handler to a broadcast template link:

OptionDescription

“processing”

For confirming opt-in for data processing.

“marketing”

For confirming opt-in for marketing.

“processing, marketing”

For confirming opt-in for data processing and marketing.

 

By default, if a contact clicks a re-permissioning click handler they are directed to the customer home page and automatically added to a static segment called ‘RECONSENT CLICKS’ in Ometria.


Note: Both the redirection URL and static segment contacts are automatically added to can be configured using additional optional parameters. See: Setup - optional parameters.


Example re-permissioning URL with required parameters

This is an example re-permissioning click handler URL which could be added to a broadcast template for confirming opt-in for both processing and marketing: 

https://api.ometria.com/trk/reconsent?acc={{email.account_hash}}&profile={{profile.hash}}&email={{email.to_email_address}}&consent=marketing,processing


You can add click handler URLs when editing a broadcast template by selecting Edit Template.

Select the desired region of the template and add the re-permissioning URL to the Link URL field:


Optional parameters

In addition to the four required parameters there are four optional parameters you can also define:

ParameterDescription

segment= numeric ID of static segment

Adds contacts to a different static segment from the default 'RECONSENT CLICKS’.

url= redirection URL

The URL recipients are directed to when they click. This defaults to the homepage of the retailer.

 

  • If you use segment= to define a different static segment, contacts who click the link will be added to this segment, not ‘RECONSENT CLICKS’.
  • If you use url= to define a different redirection URL,  contacts who click the link will be directed to this URL after the click event is processed, not the homepage. 

Note: om_send= and om_campaign= are appended automatically via Ometria campaign sending. 


Example re-permissioning URL with optional parameters

An example click handler link for re-permissioning processing and marketing, including optional parameters:

https://api.ometria.com/trk/reconsent?acc={{email.account_hash}}&profile={{profile.hash}}&email={{email.to_email_address}}&consent=marketing,processing&segment=428&url=https://ometria.com/blog

In this example, clicking the re-permissioning link adds the contact to segment 428 in Ometria and redirects them to: https://ometria.com/blog