Overview

LoyaltyLion is a customer engagement platform that encourages lead generation, repeat purchases and customer retention by recognising and rewarding brand loyalty.

Our integration with LoyaltyLion works by importing data into Ometria using custom fields. 


LoyaltyLion custom fields

FieldField nameType

LoyaltyLion Approved Points 

loyaltylion_approved_points

Integer

LoyaltyLion Lifetime Points

loyaltylion_lifetime_points

Integer

LoyaltyLion Spent Points 

loyaltylion_spent_points

Integer

LoyaltyLion Pending Points

loyaltylion_pending_points

Integer

LoyaltyLion Total Points

loyaltylion_total_points

Integer

LoyaltyLion Birthday

loyaltylion_birthday

Date

LoyaltyLion Enroll Date

loyaltylion_enroll_date

Date

LoyaltyLion Referral URL

loyaltylion_referral_url

String

LoyaltyLion Rewards Claimed 

loyaltylion_rewards_claimed

Integer

LoyaltyLion Tier Name

loyaltylion_tier_name

String

LoyaltyLion Insights Segment

loyaltylion_insights_segment

String


Set up LoyaltyLion

  1. Create a new API key in Ometria.
  2. Log into your LoyaltyLion account and install Ometria, following the guidance here
  3. Contact support@ometria.com and request that the LoyaltyLion fields listed above are created in your account. 
  4. Once you have confirmed that the custom fields have been installed in your account, check that the fields are being correctly populated by sending a test contact via LoyaltyLion and confirming they arrive in Ometria.
  5. If everything is setup correctly, you should see this message in LoyaltyLion after clicking Configure integration: