Ometria automatically suppresses a number of contacts when you create a broadcast campaign, but until now there was no easy way to find out how many contacts were suppressed per campaign.

Contacts might be suppressed for any of the following reasons:

  • Email addresses that hard bounce (i.e. the recipient server reports a permanent delivery failure).
  • The email address is invalid - e.g. because of a typo in the address - which results in a hard bounce.
  • You (the client) included the contact in a suppression list sent to us during your onboarding.

What's new?

You can now easily see how many contacts were suppressed per broadcast campaign.

Go to: Campaign Performance > Broadcast Campaigns

Scroll down to your 'CAMPAIGNS LIST' and select the 'Suppressed recipients' KPI from the columns dropdown:

Your suppressed recipients per campaign display in the campaigns list:

You can also select any broadcast campaign for the individual performance overview.

The number of SUPPRESSED CONTACTS displays in a tile on the 'OVERVIEW' tab: