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Overview

From the Campaign Performance dashboard you can track the impact of your automation campaigns.

If you select an individual automation campaign from the list at the bottom of this screen you can view analytics per campaign

You can also:

  • Review campaign performance by segment and split test, as well as at individual send level. 
  • Analyse the performance of your email templates in the LINKS tab. 
  • Preview actual emails sent to individual contacts (including the subject line they received).
  • See the number of orders and revenue generated per segment split or email send.

Go to: Campaigns > Campaign Performance > select the AUTOMATION CAMPAIGNS tab.

You can set your date range for reporting at the top of this screen.

Select any of the pre-configured date ranges in the orange dropdown, or choose 'Custom Range' to bring up the calendar tool and set your own range.

The grey date range is for comparison statistics.

The data in each of the panels on this screen can be exported to a CSV file by selecting EXPORT


Automation campaigns overview

Select the 'Time unit' you wish to analyse from the dropdown list. 

The horizontal axis on the AUTOMATION CAMPAIGNS OVERVIEW graph automatically updates.

The graph can be as granular as you like; its stats can be grouped by day, by week or month.

Next, choose your performance metrics (KPIs):

KPIDescription
Emails sentTotal number of automation campaign emails sent. 
Open rateProportion of sent automation campaign emails that have been opened at least once.
Click to open rateProportion of opened automation campaign emails that have been clicked.
Conversion rateProportion of automation campaign emails that led to an order being placed.
Revenue per emailAverage revenue per email generated from automation campaign emails.
Total revenueTotal value of the revenue from valid orders placed that are attributed to automation campaigns.
Emails deliveredTotal number of automation campaigns delivered.
Emails bouncedTotal number of automation campaign emails that bounced.
Emails openedTotal number of automation campaign emails sent that have been opened at least once.
Emails clickedTotal number of sent automation campaign emails that have been clicked at least once.
Emails unsubscribedTotal number of unsubscribes generated from automation campaign emails.
Order to open rateProportion of automation campaign emails opened that led to an order being placed.
Order to click rateProportion of automation campaign emails clicked that led to an order being placed. 
Number of ordersNumber of valid orders that are attributed to automation campaign emails.
Test emails sentTotal number of emails sent while in test mode.
EntriesRefers to the number of contacts that meet all of the conditions for entering into the campaign:
  • Contacts who match the trigger
  • the entry wait time (if set)
  • the re-entry condition
  • campaign mutual exclusivity check
  • are opted in.

This is unrelated to what happens inside the campaign.  

Once you've selected your KPIs, you can click through them to see each graph showing how each metric has changed over your chosen timeframe.

You can quickly compare statistics before and after your selected time by mousing over the figures:

The current value displays in orange on the line graph, and represents the orange date range at the top of the screen.

The previous value is the grey line representing the comparison date, e.g. the same week last month/year.


Automation campaigns list

The AUTOMATION CAMPAIGNS table in the lower half of the screen list all of your individual automation campaigns.

You can use this as a quick way of checking which campaigns are doing well and which need more attention.

Select as many or as few columns as you like:

ColumnDescription
CampaignThe unique campaign ID - this is automatically generated when you create a campaign
TitleName of the automation campaign.
Date startedDate the automation campaign started sending.
StatusStatus of the automation campaign:
  • Active
  • Testing
  • Inactive
SentTotal number of emails sent in this automation campaign.
DeliveredTotal number of emails delivered (i.e. that reached the contact's inbox) in this campaign.
OpensTotal number of emails sent in this campaign which have been opened at least once.
BouncesTotal number of emails sent in this automation campaign that bounced.
ClicksTotal number of emails sent in this automation campaign that have been clicked at least once.
UnsubscribesNumber of unsubscribes generated from emails sent in this automation campaign.
Open rateProportion of emails sent in this automation campaign that have been opened at least once. 
Bounce rateProportion of emails sent in this automation campaign that led to a valid order being placed.
Click to open rateProportion of opened emails sent in this automation campaign that led to unsubscribes.
Order to open rateProportion of opened emails sent in this automation campaign that led to a valid order being placed.
Order to click rateProportion of clicked emails sent in this automation campaign that led to a valid order being placed.
Unsubscribe rateProportion of emails sent in this automation campaign that led to contacts unsubscribing.
Conversation rateProportion of emails sent in this automation campaign that led to an order being placed.
Revenue per email Average revenue per email generated from the emails sent in this automation campaign. 
OrdersNumber of valid orders attributed to an email sent in this automation campaign.
Total revenueTotal revenue from valid orders attributed to emails sent via this automation campaign. 

Click here to learn more about Ometria's order attribution model.


Sort the table by whichever column you prefer by clicking the column header.

As always, select EXPORT to export your table to a CSV file. 

See also: Monitoring individual campaign performance