On this page:


Overview

From the Campaign performance dashboard you can track the impact of your automation campaigns.

If you select an individual automation campaign from the list at the bottom of this screen you can view analytics per campaign. 

Go to: Campaigns > Campaign performance > select the Automation campaigns tab.

You can set your date ranges for reporting at the top of this screen.

Select any of the pre-configured date ranges from the drop-down, or choose Custom Range to bring up the calendar tool and set your own range:

The second date range is for comparison statistics (the grey line in the graph):

You can compare your statistics to:

  • The previous 28 days
  • The same period of time as last year
  • A custom range.

The data in each of the panels on this screen can be exported to a CSV file by selecting Export


Automation campaigns overview

Select the Time unit you wish to analyse from the dropdown list. 

The horizontal axis on the Automation campaigns overview graph automatically updates.

The graph can be as granular as you like; its stats can be grouped by:

  • Hour
  • Day
  • Week
  • Month

Next, choose your performance metrics (KPIs) from the Columns Selected drop-down:

 

KPIDescription

Emails sent

The total number of automation campaign emails sent. 

Open rate

The percentage of sent automation campaign emails that have been opened at least once.

Click to open rate

The percentage of opened automation campaign emails that have been clicked.

Conversion rate

The percentage of automation campaign emails that led to an order being placed.

Revenue per email

The average revenue per email generated from automation campaign emails.

Total revenue

The total value of the revenue from valid orders placed that are attributed to automation campaigns.

Emails delivered

The total number of automation campaigns delivered.

Emails bounced

The total number of automation campaign emails that bounced.

Emails opened

The total number of automation campaign emails sent that have been opened at least once.

Emails clicked

The total number of sent automation campaign emails that have been clicked at least once.

Emails unsubscribed

The total number of unsubscribes generated from automation campaign emails.

Order to open rate

The percentage of automation campaign emails opened that led to an order being placed.

Order to click rate

The percentage of automation campaign emails clicked that led to an order being placed. 

Number of orders

The number of valid orders that are attributed to automation campaign emails.

Test emails sent

Total number of emails sent while in testing mode.

Entries

Refers to the number of contacts that meet all of the conditions for entering into the campaign. 

These conditions could include any of the following:

  • contacts who match the trigger
  • the entry wait time (if set)
  • the re-entry condition (if applicable)
  • campaign mutual exclusivity check
  • are opted in.

This is unrelated to what happens inside the campaign.  

 

Once you've selected your KPIs, you can click through them to see each graph showing how each metric has changed over your chosen timeframe.

You can quickly compare statistics before and after your selected time by mousing over the figures:

The current value displays in coral on the line graph, and represents the coral coloured date range at the top of the screen.

The previous value is the grey line representing the comparison date, e.g. the same week last month/year.


Automation campaigns list

The Automation campaigns table in the lower half of the screen lists all of your individual automation campaigns:

Use the Columns selected drop-down to display as many or as few columns as you like:

ColumnDescription

Campaign

The unique campaign ID - this is automatically generated when you create a campaign

Title

The name of the automation campaign.

Date started

The date the automation campaign started sending, i.e. became ‘Active’.

Status

The status of the automation campaign:

Sent

The total number of emails sent in this automation campaign.

Delivered

The total number of emails delivered (i.e. that reached the contact's inbox) in this campaign.

Opens

The total number of emails sent in this campaign which have been opened at least once.

Bounces

The total number of emails sent in this automation campaign that bounced.

Clicks

The total number of emails sent in this automation campaign that have been clicked at least once.

Unsubscribes

The number of unsubscribes generated from emails sent in this automation campaign.

Open rate

The percentage of emails sent in this automation campaign that have been opened at least once. 

Bounce rate

The percentage of emails sent in this automation campaign that led to a valid order being placed.

Click to open rate

The percentage of opened emails sent in this automation campaign that led to unsubscribes.

Order to open rate

The percentage of opened emails sent in this automation campaign that led to a valid order being placed.

Order to click rate

The percentage of clicked emails sent in this automation campaign that led to a valid order being placed.

Unsubscribe rate

The percentage of emails sent in this automation campaign that led to contacts unsubscribing.

Conversation rate

The percentage of emails sent in this automation campaign that led to an order being placed.

Revenue per email 

The average revenue per email generated from the emails sent in this automation campaign. 

Orders

The number of valid orders attributed to an email sent in this automation campaign.

Total revenue

The total revenue from valid orders attributed to emails sent via this automation campaign. 


Click here to find out more about how Ometria attributes orders.

Sort the table by whichever column you prefer by clicking the column header.

As always, select Export to export your table to an XLSX or CSV file. 

Select any campaign from this list to monitor individual campaign performance.