A contact's lifecycle in Ometria has four stages:
|Lifecycle stage||Description (defaults)|
|Lead||The contact has placed no orders yet, regardless of their subscription status.|
|Active||The contact has placed at least one order within the past 182 days.|
|At risk||The contact has placed an order between 182 and 385 days ago.|
|Lapsed||The contact has not placed an order for at least 385|
You can check an individual contact's lifecycle status via the Segment Explorer.
Select the Contacts tab and choose 'Lifecycle stage' from the Columns filter:
The stage displays in the table:
To see an individual customer's lifecycle stage, as well as their predicted 'at risk' or 'lapsed' date, select a contact from the list and check their profile.
Scroll down in the Overview tab to see their Important milestones:
You can also see your customer lifecycle stages in:
Note: You can now filter customers and contacts based on changes to their lifecycle status, e.g. an active customer about to become at risk, or a customer who lapsed recently. See: 2019-12 Release: New Customer Filter options
See also: Customer frequency bands in Ometria