NEW! There is now a video training guide available for the Overview dashboard at the end of this article!
You can see a customer profile by going to: Segment Explorer > Contacts, and then clicking a contact:
The customer profile screen displays:
From an individual customer profile you can see:
- Activity and important milestones
- Latest orders
- Recently viewed
- Attribute affinity
- Lifecycle status
The 'Country' field is based on the following (in priority order - once Ometria finds a country, it will use this and won't move on to the next step):
- Contact data supplied by you, e.g. via CSV upload, in which the country id is specified.
- The billing address for any transactions made by the contact.
- The IP address associated with the contact's most recent visit to your site.
If Ometria cannot determine the country through any of the above steps, it will display as 'Unknown'.