Why?

Get more out of the data Ometria generates in the dimension matrix of the Customer insights dashboard.

You can now select data points from the ‘Dimension matrix’ panel and:

  • group them into segments to analyse in more detail in the Segment Explorer, or;
  • create a broadcast campaign directly from customer insights using the selected data points as segments.

What’s new?

Select Customer > Customer Insights, then scroll down for the ‘Dimension matrix’:



Select your data points from the table, then click the Actions dropdown and choose to either

  • Send broadcast campaign - create a broadcast campaign with the data points selected represented as separate different segments.
  • Explore segment - group the selected data points into one segment and see more information.  

Sending a broadcast campaign:

Exploring a segment: