Get more out of the data Ometria generates in the dimension matrix of the Customer insights dashboard.
You can now select data points from the ‘Dimension matrix’ panel and:
- group them into segments to analyse in more detail in the Segment Explorer, or;
- create a broadcast campaign directly from customer insights using the selected data points as segments.
Select Customer > Customer Insights, then scroll down for the ‘Dimension matrix’:
Select your data points from the table, then click the Actions dropdown and choose to either
- Send broadcast campaign - create a broadcast campaign with the data points selected represented as separate different segments.
- Explore segment - group the selected data points into one segment and see more information.
Sending a broadcast campaign:
Exploring a segment: