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Overview

In Ometria you can use the Customer Filter to create very specific segments based on a contact’s web activity - i.e. visits to your website. 

For example, by using First visit campaign, you can create a segment of all contacts who made their first visit to your site by clicking through a specific Ometria campaign email.

Visit event options

The visit events in Ometria are:

CategoryVisit eventDescription
Web activity

Has made a visit that matches...

Any visit in the contact's visit history that matches X condition.

First visit captured

The source of the contact's first visit to your site.

First visit medium

The medium the contact’s first visit is attributed to, e.g. social, cpc (cost per click), search, referral, etc. 

First visit name

The name of the source the contact’s first visit was attributed to, e.g. Ometria, Facebook, Google, etc.

First visit campaign

The campaign (if any) the contact’s first visit was attributed to.

First visit domain

The domain the contact’s first visit was attributed to, e.g. facebook.com, yoursite.com, etc.

First visit terms

The search terms a contact used to arrive at your site on their first visit, e.g. ‘dresses’, ‘red handbag’ etc.

Date first seen

The date of the contact’s first identified visit to your website.

See also: Segmenting contacts by date

Date last seen

The date of the contact’s most recently identified visit to your website. 

See also: Segmenting contacts by date

Number of visits

Total visits, tracked by the JavaScript API.

Store visited

The store the contact visited, based on the storeID pushed via JavaScript API.


When you select a visit event in the Customer Filter (except for ‘Has made a visit that matches…’) there are further options to configure and specify your filter:


Note: For the conditions ‘Date first seen’ and ‘Date last seen’, read Segmenting contacts by date.


which is

The visit event is limited to a single criterion.

E.g. If you select ‘First visit name which is - facebook’, all contacts whose first visit came via Facebook will meet the filter conditions.

which is not

The visit event excludes a single criterion.

E.g. If you select ‘First visit name which is not - facebook’, all contacts whose first visit came via any source other than Facebook will meet the filter conditions.

which is one of

The visit event is limited to multiple specified criteria.

E.g. If you select ‘First visit domain which is one of - bing.com, coolclothes.co.uk, search.yahoo.com’, all contacts whose first visit came via any of the selected domains will meet the filter conditions.

which is not one of

The visit event excludes multiple specified criteria.

E.g. If you select ‘First visit domain which is not one of - bing.com, coolclothes.co.uk, search.yahoo.com’, all contacts whose first visit came via any domain other than those selected will meet the filter conditions.

which contains

The visit event contains the term or keyword entered.

E.g. If you select ‘First visit term which contains - dress’, all contacts whose first visit came via a browser search using the word ‘dress’ will meet the filter conditions.

which doesn’t contain

The visit event does not contain the term or keyword entered.

E.g. If you select ‘First visit term which doesn’t contain - dress’, all contacts whose first visit came via a browser search without the word ‘dress’ will meet the filter conditions.