Ometria uses the Jinja conditions {% if %} and {% else %} for personalisation fallbacks - i.e. if you use the merge tag {{ profile.name }} and no profile name is found.

These conditions can be used in your email and SMS content as well as the subject line builder. 

Click here for Jinja’s documentation.

To use a fallback, enter:

{% if [merge tag] %}{{ merge tag }} Enter your copy here {% else %} Enter your fallback copy here {% endif %} 

See also: Merge tags 

Example:

{% if profile.firstname %}{{ profile.firstname }}, get 25% off this weekend when you use code HOT25. T&Cs apply. Reply STOP to opt out. {% else %}Get 25% off this weekend when you use code HOT25. T&Cs apply. Reply STOP to opt out. {% endif %}

In this example, if the contact’s first name is found then the first part of the copy is used (everything between {% if [merge tag] %} and  {% else %} ).

If the contact’s first name isn’t found then the fallback copy (everything between {% else %} and {% endif %}) will be applied instead.