Automation Campaigns

Path Flow Analysis
The PFA enables marketers to fully understand how their campaigns are performing. Users can analyse the path that each recipient took, how they progressed...
Wed, 16 Jan, 2019 at 2:31 PM
Merge tags for automation campaign nodes
Overview While marketers could previously use template level tagging you now have greater granularity and can track the performance of individual Ometria ...
Mon, 18 Mar, 2019 at 9:40 AM
Mutual Exclusivity
Mutual exclusivity enables users to restrict contacts from entering certain campaigns if they are already active in others.  Why should you set campaigns ...
Wed, 20 Mar, 2019 at 4:30 PM
Pausing Campaigns
Marketers are able to pause campaigns for as long as they want, giving them flexibility when making changes to the campaign or templates. Why would I need ...
Tue, 5 Mar, 2019 at 8:13 PM
Segment on triggering event
With event segmentation you are able to filter on the criteria of the triggering event. Event segmentation (the ability to filter on the triggering event) i...
Mon, 18 Mar, 2019 at 9:44 AM
Rate Limiting
With “rate limiting” you are able to limit the number of emails a contact receives per day and per week.  Why limit number of emails? In reality, sendi...
Mon, 18 Mar, 2019 at 9:52 AM
Cloning Campaigns
You can clone full campaigns in the “automation campaigns” dashboard: All duplicated campaigns will be automatically placed under “published” ca...
Tue, 1 Jan, 2019 at 3:07 PM
Automation: Campaign Builder
Last Updated: 25 Jul 2018  Contents Introduction: 1. How to access the automation campaign editor   2. How to create an automation campaign 2.1. Addin...
Fri, 14 Jun, 2019 at 2:30 PM
Trigger Examples for Automation Flows
Contents Trigger by new email signup (Welcome campaign) Trigger an abandoned-basket campaign Trigger an abandoned-browse campaign  Trigger a Post-First...
Fri, 14 Jun, 2019 at 2:51 PM
Retarget email non-openers via FB
Overview Facebook Sync in automation Campaigns Step 1 Step 2 Step 3 Step 4 Overview This doc explains how to retarget contacts on Facebook if they...
Tue, 26 Mar, 2019 at 10:52 AM