Customer Analytics

How to Track Loyalty and Repeat Rate
In order to track the growth of your loyal customer base, the first thing you need to decide is how you define loyal. If you don't currently have a...
Fri, 22 Feb, 2019 at 12:55 PM
Segmentation: Segment contacts by broadcast campaign variant
Last Updated: 04 Sep 2018  When you send out broadcast campaigns, you often split the intended recipients into portions so that each portion receives a dif...
Tue, 9 Apr, 2019 at 11:36 AM
Customer Insights dashboard
The new customer insights dashboard replaces the customer health dashboard that was previously found in the "customer" tab. This dashboard ...
Tue, 1 Jan, 2019 at 3:07 PM
Email Engagement bands
Last Updated: 14/11/2018 Contents: 1. Email engagement bands 2. What interactions are counted in engagement score calculations 3. How is the Engagement...
Tue, 30 Apr, 2019 at 2:08 PM
Realtime dashboard
Below is the description of different metrics and functionality.  Store selector: on the top right corner filters down all KPIs and activity based ...
Tue, 5 Mar, 2019 at 3:38 PM
Segment Evolution
Last Updated: 23/08/2018 Contents: 1. How can the Segment Evolution dashboard supplement your marketing analysis 2. Access Segment Ev...
Tue, 1 Jan, 2019 at 3:07 PM
The Segment Explorer
Contents Overview Screen Customer Filter Examples Customer Cohorts table Top 10 Products Overview Screen The Segment Explorer is one...
Mon, 1 Apr, 2019 at 5:57 PM
Saved Segments
Contents Saved Segments Dashboard Where can I find my saved segments Navigating through Active, Archived and Static segments How to unarchive archived ...
Mon, 24 Jun, 2019 at 9:50 AM
Contact Segmentation by Dates
Last updated: 22 Aug 2018  Contents: Examples of segmenting by built-in dates When do contacts unsubscribe the most? Who, or what...
Tue, 1 Jan, 2019 at 3:08 PM
And - Or Segmentation
What is And / Or Logic Important tips you need to know How-to: Examples What is And/Or Logic Ometria helps you simply create complicated segments ...
Fri, 17 May, 2019 at 4:42 PM