Release Notes

2017-12 Release - Custom Events for Automation
Released 04/12/17 Overview Custom events enables you to push any type of event that is not already supported in Ometria (order, visit, cart abandonm...
Tue, 1 Jan, 2019 at 3:07 PM
2018-03 Release - GDPR Functionality
Overview The aim of this GDPR functionality document is not to provide legal advice, but to explain the features Ometria has developed to fully satisfy ...
Tue, 1 Jan, 2019 at 3:08 PM
2018-05 Release - Broadcast targeting & email engagement
Broadcast targeting: excluding unengaged contacts and contacts active in automation campaigns We have introduced a new tickbox option to Exclude '...
Tue, 1 Jan, 2019 at 3:08 PM
2018-02 Release - Delivery UI update
Delivery UI visual update - 26/02/2018 With our latest release, we have updated the Delivery UI. This is illustrated below: The only new func...
Tue, 1 Jan, 2019 at 3:08 PM
New columns in Saved Segments dashboard
Why Previously if you tried to manage your many dynamic segments, it was difficult figure out which ones are old/not used anymore, and so you resisted de...
Thu, 4 Apr, 2019 at 4:31 PM
New merge tag to pull profile's last store in email
Why Previously when you added a footer in an email template, you couldn’t dynamically change the store address to the store that the contact last purchase...
Mon, 3 Jun, 2019 at 5:47 PM
New merge tag to pull product SKU
Why Previously, a third-party tool like Olapic could not populate your emails with product images. (E.g. if a user abandons a basket, you couldn't se...
Mon, 3 Jun, 2019 at 5:38 PM
Changes in Login
Why At Ometria we all care deeply about security - which is why we are changing the way that you log in to the platform from Wednesday, 19th June 2019...
Fri, 14 Jun, 2019 at 3:20 PM
Update to the dynamic segments refresh logic
Why Previously dynamic segments all refreshed at the same rate, meaning that we could not tailor the rate to match specific use cases. This change all...
Wed, 17 Jul, 2019 at 3:23 PM